“The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California. It is the largest media conglomerate in the world in terms of revenue Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. .
The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, LifeTime and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world which is a typical company of globalization. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company. ”
---Wikipedia
Disney Media Networks
ESPN
ABC Television Group
ABC Entertainment Group
ABC News
ABC Owned Television Stations Group
ABC Family
Disney Channels Worldwide
Hyperion Books
ESPN
ABC Television Group
ABC Entertainment Group
ABC News
ABC Owned Television Stations Group
ABC Family
Disney Channels Worldwide
Hyperion Books
Disney Parks an Resorts
Disneyland Resort
Walt Disney World Resort
Tokyo Disney Resort
Disneyland Paris
Hongkong Disneyland
Disney Cruise Line
Disney Vacation Club
Aulani, a Disney Resort & Spa
Adventures by Disney
No official website yet:Walt Disney Imagineering & Shanghai Disney Resort
Disneyland Resort
Walt Disney World Resort
Tokyo Disney Resort
Disneyland Paris
Hongkong Disneyland
Disney Cruise Line
Disney Vacation Club
Aulani, a Disney Resort & Spa
Adventures by Disney
No official website yet:Walt Disney Imagineering & Shanghai Disney Resort
the Walt Disney Studios
Disney Music Group
Walt Disney Studios Motion Pictures
Marvel Studios
Touchstone Pictures
Disneynature
Walt Disney Animation Studios
Pixar Animation Studios
Disney Theatrical Group
Disney Music Group
Walt Disney Studios Motion Pictures
Marvel Studios
Touchstone Pictures
Disneynature
Walt Disney Animation Studios
Pixar Animation Studios
Disney Theatrical Group
Conglomeratization: Disney own some other companies such as Pixar Animation Studio, Marvel Entertainment Inc, Touchstone Pictures, and Hollywood Pictures. it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. Also some theme parks, cruise, and shops. So Disney is really a conglomeratize company.
Globalization: Disney is a successful global company. Since Disney has 14 theme parks all over the world including China and Europe. We can see Disney products everywhere in the world.
Horizontal Integration: In recent years, Disney bought Marvel Entertainment Inc and Lucasfilm which is a typically horizontal integration.
Vertical Integration: Disney owned some publishing companies. So they can control this area by their own. Disney also has operating more than three hundred retail stores that sell merchandise based on Disney’s characters and movies. It would bring a big profit for them.
Media Synergy: Since Disney owned ABC and ESPN, they have more opportunities to advertise their products in the media area. It is a huge impact.
Globalization: Disney is a successful global company. Since Disney has 14 theme parks all over the world including China and Europe. We can see Disney products everywhere in the world.
Horizontal Integration: In recent years, Disney bought Marvel Entertainment Inc and Lucasfilm which is a typically horizontal integration.
Vertical Integration: Disney owned some publishing companies. So they can control this area by their own. Disney also has operating more than three hundred retail stores that sell merchandise based on Disney’s characters and movies. It would bring a big profit for them.
Media Synergy: Since Disney owned ABC and ESPN, they have more opportunities to advertise their products in the media area. It is a huge impact.